"How do traditional communication methods fail to take advantage of the shift away from staged predictable formats to more spontaneous formats like reality programming?
Consumers today have become accustomed to spontaneity and surprise, and your communications with them won’t work as well if you don’t adapt to this shift. Messages that blend seamlessly into the medium you are using for your message are less likely to cause the audience to shift away. Choosing a method of getting your message across that fits well with the current entertainment trends will make it more likely to hold attention."
Consumers today have become accustomed to spontaneity and surprise, and your communications with them won’t work as well if you don’t adapt to this shift. Messages that blend seamlessly into the medium you are using for your message are less likely to cause the audience to shift away. Choosing a method of getting your message across that fits well with the current entertainment trends will make it more likely to hold attention."
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